Is your company still relying on text to market to consumers? If so, you’re doing your marketing a disservice.
Now is the time to branch out from pure text-based marketing. Did you know that 60% of website visitors prefer to watch a video to learn about a company?
Inform your customers about your company by creating a promotional video.
Your video should be informational but entertaining. So how do you use a video to boost sales?
Read on for proven ideas for using videos to promote your company.
Why Use a Promotional Video?
The human attention span online lasts about 8 seconds. By the time a user reads your blog title, they may already be interested in something else!
But with a video, the short attention span issue can be avoided.
Videos are engaging from the second the viewer pushes play. Videos are ideal for delivering an informative message in a new way.
1. How To/DIY
How To blogs are one thing. But who wants to read 20 steps of information? Not many people!
But the ability to show a viewer how to complete a task live, step-by-step? You’ve got a winner!
This type of promotional video will keep your clients eager to learn. Teach your customers how to better use your product.
2. Customer Relations
This type of video is a good way to boost your company’s reputation.
Find customers who are willing to give an on-camera testimonial.
Ask customers to speak about the usefulness of your product/service. Discuss what makes your company the best around.
A customer relation video will surround your company in positivity. A positive brand is a successful one!
3. Brand Documentary
What’s the history of your brand? How did you get to where you are today?
Consumers are always interested in how a company came to be. What’s your story? What’s the purpose behind your business?
A brand documentary not only tells consumers who you are as a company. This type of video is also great for removing any misconceptions about your business.
For a brand documentary to be a success, be sure to:
- Focus on your company strengths. Been around for 50 years? Making headway in your industry? Talk about it!
- Be personal. Connect with your viewers. Make your story personable and relatable.
- Keep it concise. Minimize your video to no longer than three minutes. Avoid getting into the details.
4. Subject Matter Expert
A key to success is proving to consumers that you are subject matter experts in your industry.
Create a video about a topic that is related to your company’s product or service.
Sell cars? Create a video about buying a used car.
Provide athletic equipment? Make a video about choosing the best protection wear.
This type of video will build your reputation as a reliable company in your industry.
Quality iPad/POS Stands
Do you routinely use iPads or POS equipment at your business? Looking to use these devices in the most efficient way?
If so, Freeform Made is the company you need. We sell high-quality wooden iPad stands. You can depend on us for a durable and sustainable product.
Contact us to learn how our product can benefit your company.