The iPad has revolutionized the way small businesses do commerce.
Many small businesses use iPads with iPad stands to serve as their POS (Point of Sale) systems. This is an easy, and inexpensive way for businesses to process credit card transactions. This is important, considering that 50% of people carry less than $20 on a daily basis.
iPads make great POS systems, but they can also serve many other functions for a small business. If you’re already conducting transactions with an iPad, here are some more ways you can consider using it.
iPad Stands are a Great Way to Collect Email Addresses
For small businesses, digital content marketing is an effective and inexpensive way to reach customers. While there are many approaches to sharing content digitally, emails are one of the most effective. In fact, studies show that emails are more likely to generate sales than search engines or social media.
Before you can send your customers email newsletters, you first need to gather their email addresses. A customer-facing iPad can be a great way to do this.
You can keep the iPad at the counter, and have customers enter their email address after completing a transaction. Or, you can place the iPad so that customers waiting in line can access it.
Once you’ve collected these email addresses, you can start sending your customers updates and special offers. Adding these incentives will encourage customers to sign up.
Use an iPad to Control Store Devices
Smart devices are helping make all aspects of our lives easier. We can use iPhone and iPad apps to manage our schedules, contact our loved ones, and even track our fitness.
Now, you can even use an iPad app to control various devices around your store. For instance, you can use an app to operate your lights or your thermostat. You can even set your devices on a schedule, so they’ll operate automatically.
Streamline Store Operations
There’s a lot that goes into running a small business. Shop owners must keep track of their inventory, manage expenses, track sales, and coordinate employee schedules. Luckily, an iPad can help with all of these.
For example, if you use your iPad as a POS system, you can easily link it to your business’s inventory. Based on the transactions you record, the software will offer an estimate of how much product you should have left. You can then compare this to your actual inventory to determine if there are discrepancies.
Create an Interactive Menu and Ordering System
Using hard-copy menus can be inefficient and expensive. If you make any additions or alterations to the menu, you have to print up new ones, and the old ones become obsolete.
Displaying your menu on iPads can be an easy way to keep your menus up to date. You can even give your customers the ability to place orders using an interactive app. This helps move lines quickly and improves order accuracy.
How do you use iPad stands at your business? Let us know in the comments!